SEO is a process where a website can rank higher or be more visible for a certain search term on web search engines. So, some SEO agencies specialize in these services for their clients. There are many reasons to do SEO. For instance, you want to rank better on Google and bring in more traffic from organic search, or you want your site to rank higher in the SERPs so that it is more likely to show up on the first page. This will help increase the conversion rate and make your online business grow faster. When you do SEO for your website, one of the most important things is keyword research and selecting which keywords you would like to target and place in the content of each page on your site. WHY IS SEO BENEFICIAL? SEO is one of the most beneficial resources for businesses today. SEO is one of the most cost-effective marketing strategies with high ROI. SEO has allowed brands to build engaging relationships with their customers, and the benefits of that are wide-ranging. It can help increase search traffic, increase organic traffic, generate leads, and even grow revenue. TYPES OF SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results\u2014often referred to as "natural," "organic," or "earned" results. There are three main types of SEO: on-page optimization, off-page optimization, and link building. WHAT IS ON-PAGE SEO? On-page SEO is the process of optimizing a web page's content and code for search engines. It is one of the most important factors for Google ranking. On-page SEO can be broken down into three major areas: 1) Structured Data - Adding Schema markup to the site to provide more information about content and its proper interpretation by search engine robots. 2) Content - Creating high-quality content that will rank well in search results and encourage readers to stay on your site and browse more pages. 3) Technical SEO - Making sure that the code on your website is up-to-date, fast, and mobile responsive. BENEFITS OF ON-PAGE SEO There are many benefits of on-page seo. One of the most important benefits is that you don't have to invest in creating content for your site. On-page seo offers a lot of opportunities for you to rank high in the search engine results page. Some other benefits include; 1) it boosts your website's visibility, 2) it helps you get more conversions, and 3) it improves your site's usability HOW TO USE ON-PAGE SEO EFFECTIVELY? This section will describe what is on-page seo and how to use it. On-page SEO is the process of optimizing web pages for search engines such as Google. On-page optimization includes both content and code optimization, which includes making sure that your website is easy to crawl by the search engine bots, and that you are not missing out on any possible opportunities that may be found in your layout and design. On-page SEO consists of: (1) making sure that your pages are crawlable; (2) improving web page speed; (3) optimizing images for crawling; (4) indexing content from other sites on yours pages; and (5) writing high quality content. On-page SEO is one of the most important aspects of SEO. It aims to provide the best user experience for users who are accessing your website through search engines. The on-page optimization technique focuses on writing high-quality content that answers the searcher\u2019s intent with specific, relevant keywords. In the SEO world, having a daily\/weekly\/monthly checklist is a must-have. It helps you to not forget any on-page optimization tasks. It offers a systematic approach to improving your on-page content in order to improve your site\u2019s rankings in Google search results. WHAT IS OFF-PAGE SEO? Off-page SEO is a marketing term that refers to any strategy or technique that can be used to enhance one's search engine ranking without relying on the on-page optimization techniques. Some examples of off-page SEO are link building, social media marketing, email marketing, and advertisement. Off-page SEO is the process of creating links between one site and another site in order to boost its ranking in Google's search results pages. This can happen through guest posting, article marketing, infographics, social media posts, commenting on other sites etc. HOW TO PERFORM OFF-PAGE SEO? Off-page SEO is a powerful, but still an overlooked SEO technique. It helps to rank higher in the search engine results pages by attracting more visitors from other websites through links. Off-page SEO is the process of getting backlinks from outside sources to your site or blog posts. Links are one of the most important factors for ranking higher on Google. Off-page SEO is the process of optimizing external sources to improve the ranking of your website. Off-page SEO can include creating conscious backlinks, social media posts, publishing guest posts on other sites, video optimization, etc. BENEFITS OF OFF-PAGE SEO Off-page SEO is a process that involves efforts to improve the ranking of a web page in search engines, by means other than improving its on-page optimization. The benefits of off-page SEO are as follows: Increased reachHigher quality trafficImproved search engine rankings Off-page SEO is an effective way to increase the visibility of a website from sources other than from Google\u2019s own searches. HOW TO START PERFORMING SEO? You can start performing SEO if you know the basics. You will need to know about keywords, backlinks, meta descriptions, and more. If you are new to SEO, it is good to start off with the basics before you try anything advanced. Start with keyword research and backlink analysis before anything else. Once you understand how keywords work in Google's algorithm and how they contribute towards your site's rankings, it will be much easier for you to identify potential areas of improvement on your website that could help your rankings. TOP 3 SEO TOOLS TO USE SEO tools are important for any website looking to increase their organic traffic. The SEO tools are able to help you identify the best keywords that will drive traffic to your site, they also help you optimize your images and content for the search engines. The top 3 SEO tools are: 1. SEMrush 2. Ontraport 3. Screaming Frog USES OF SEMRush SEMRush has a massive database of keywords which is important for the success of any search engine marketing campaign. It has a bunch of features that can be used to optimize your campaign and provide insight about your competition. SEMRush is a search engine optimization tool that provides data for keyword research, competitor analysis, and other things which are important to the success of any search engine marketing campaign. It\u2019s got a bunch of features that you can use to optimize your campaigns and provide insight about your competition. HOW TO USE ONTRAPORT ontraport can be used by any company to interact with customers, hire employees, create marketing campaigns, generate reports, and so much more. The ontraport tool is designed for use by any company to interact with customers, hire employees, create marketing campaigns, generate reports and so much more. It can also be used for project management purposes. On the other hand, it has a dashboard for freelancers which enables them to take projects from companies that are looking for assistance. FEATURES OF SCREAMING FROG Screaming Frog is an SEO audit and website analysis tool. It crawls a site and generates a report of what it found, providing insight on how to fix these issues. SEO audits: Screaming Frog is an SEO audit and website analysis tool which crawls a site and generates a report of what it found, providing insight on how to fix these issues. This makes it easier for the content writer to know the SEO pitfalls that they should avoid while writing content for their client's site. Website analysis: Screaming Frog is also used by writers as a way to find broken links or errors that occur in the HTML markup of their client sites. This allows them to point out these issues to their clients in order to get them fixed, which in turn improves the rankings of the client's website assets. WHAT IS BLACK HAT SEO AND WHY TO AVOID IT? Black hat SEO techniques are used to get to the top of search engine results pages. Using these techniques can get you penalized by Google and other search engines, because it goes against the principles of search engine optimization. Black hat SEO is something that has been around for a while now. It was originally used by websites that wanted to be at the top of the rankings, which is why it's called black hat SEO. The big difference between black hat and white hat SEO is that while white hats are trying their best not to break any rules set out by Google, black hats will do anything to get there, so long as it works. TOP 3 DISADVANTAGES OF SEO 1. Uniqueness of the content: Search Engines rank websites based on uniqueness of the content. If a website has a lot of duplicate content, search engines won\u2019t rank it highly for that keyword. 2. Quality of backlinks: Backlinks are links from other websites to your website or webpage and they contribute to your ranking in search engines too. A good amount of high-quality backlinks is a must for a ranker\u2019s website if they want to be on top. 3. Lack of creativity: SEO is all about marketing, and creativity can make or break marketing campaigns. But with SEO, you mostly have to stay with the guidelines set by search engines if you want to get ahead. WHITE HAT SEO & ITS BENEFITS White Hat SEO is the practice of ensuring that the content on a website is not artificially manipulated to rank higher in search engine results pages. This is in contrast with black hat SEO, which is the practice of manipulating content to rank higher in search engine results pages. White hat SEO will be more effective in the long-term because it is not harmful to search engines or their rankings. White hat SEO is the best way for SEO companies to market their clients. Using this method ensures that your website will never get penalized by Google. White hat SEO is the best way for SEO companies to market their clients. Using this method ensures that your website will never get penalized by Google. There are many benefits to using white hat techniques, some of which are outlined below: -Positive rankings in SERPs -Increased traffic on your site -Better visibility on social media platforms ONE OF THE BEST METHODS - USING SCHEMA MARKUPS Schema markup is an HTML tag that provides additional information about the content on the webpage. This tag can be used to provide more context to search engines about the content on the page, making it easier for them to understand what you are trying to say. Schema markup can improve your search engine optimization efforts by providing context about your page's content. It allows search engines like Google and Bing to display more information in their results pages, increasing user engagement with your site. HOW TO GENERATE SCHEMA MARKUPS Schema markup is a standardized format for data about the information on the page. It is used to help spiders understand the content of web pages and provide better results in search engines. Adding schema markup to web pages is not always easy, especially when you are not familiar with the process. This article will show you how to generate schema markup so that your webpages can be more visible in search engine results. CONCLUSION Despite the few disadvantages of SEO, if you continue to perform it consistently, your business will grow really fast and sales will be high. Want to learn SEARCH ENGINE OPTIMIZATION?Get in touch on\u00a0www.asknanz.com\u00a0or send a WhatsApp message to +91 860 865 7782.