The term management usually gives the feeling of something complex and, however painful it may be, is really a difficult task. When it comes to business management, it is always related to several factors that must be closely observed for the health and success of the business.
That is why management at all levels of the organization must be as strategic as possible, since it will directly influence the results of the business.
Thinking about helping you, we prepare content with management strategies at Zoe Talent Solutions by showing how to identify and implement some techniques. For this, we have brought different practical examples so you can apply in your routine easily and quickly.
However, this alone is not enough, a competitive differential is necessary. For example, you want to open a beverage company that will manufacture and market everything from sodas and juices to alcoholic beverages. The idea is great, because they are liquids consumed daily, but, what will be the competitive differential of your brand to fight with major brands? How will your brand compete with Coca-Cola? It is necessary to think about what will be its differential, that is, what will make a consumer buy from you and not from your competitor.
After identifying your differential, invest in it! Use it as marketing. And, if possible, incorporate it into your brand, identity, and, especially, that it be added in the company’s speech, among other actions.
If you are recognized for humanized care, for example, highlight it, give more autonomy to the service sector, pay more attention to clients, be solicitous, sympathetic, charismatic, create empathy and sometimes use humor when necessary .
Another example: if your differential is the fast delivery, add aspects of this benefit from the visual identity to the brand slogan! Make campaigns focusing on this, gain visibility from brand differentials. Enjoy!
# 3 – Create Marketing and Communication Strategies
Marketing and communication need to go hand in hand. Especially now, with digital marketing , press release 3.0, Google’s search engines, among other factors that are directly related to the two sectors and to the success of the company. However, many will ask, why put so much effort in sectors that often will not bring active and faithful clientele.
Well, if you still think that way, we’ll need to go back a few years, when brands were not active in social networks, when there was no LinkedIn, Instagram, influencers, among others, all that is essential for the survival of a brand today in day.
So if your company still does not have social networks, e-mail, e-commerce or anything like that, do it as soon as possible! All channels mentioned above, such as Facebook, email marketing, among others, have the ability to bring clientele to your company. Invest in them because the cost is considerably low and the payoff is advantageous when compared to other options.
How it works? With the advent of the Internet and the strength gained over the last few years, before buying a product or choosing a service, the customer will look for references about your company and especially about the industry, products and competition.
# 4: Train Your Staff Constantly
Invest in the qualification of employees ! Be it telemarketers, managers, salesmen in physical stores, no matter the area or the position, any qualification for employees is not cost, it is investment. The employee is your number one customer, because he can love your brand and defend it for other people. So make him “wear” the company shirt and consequently turn his advertising boy.
This constant training also reflects throughout the company’s routine and results achieved. For example, when the consumer searches for your brand, accessing your website or social networks, the employee that serves you will be prepared, because of the training done, and will offer a unique experience to the customer at that time.
Imagine that the consumer had problems with a piece bought in his e-commerce and decides to complain in the inbox of Facebook. If you’ve done the training and invested in that employee’s empowerment, for example, you’ve taken a crisis management course in social networking or something similar, the employee is more than prepared. However complicated the situation may seem, it will be able to bypass it and this customer, besides being satisfied with the service and support of the company, can recommend it in the future and even point it to other people.
Therefore, it is necessary to align the discourse with the employees and to let them know of the changes and news that are occurring in the company. Remember that customers are very well informed because of the fast access to information, they will not feel confident in the company if they realize that they know more than the employees. Stay tuned!
# 5: Monitor Results
When we speak of business management we are not only talking about planning , accounts payable and receivable, cash flow , etc. It stands to reason that managing any business involves all these fronts that are essential to the success of the company.
However, just putting together the planning and executing the actions needed to reach the goal is not enough. Therefore, monitoring the actions and results will guide you to the next step. That way, you will know if you need to change, and at what time to do so, the strategy in business management.
GUEST POST BY ZOE TALENT MANAGEMENT SOLUTIONS, DUBAI, UAE